We partnered up with ASA Analytics to build a product that gives funeral home owners a simple way to see their business compared to their competitors’ and where future opportunities might be, using obituary data found online and held by state governments.

We first built a failure-aware network of “spiders” to crawl millions of pages each month. Then we trained a series of neural networks to tag and parse key information out of the obituaries we crawled. Once we had the data cleaned and indexed, we designed and built an intuitive dashboard for funeral home owners, the primary users of the app.